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Streamline Conceptual Design with Generative AI: A Research Collaboration with Kia

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    Description

    In this talk, we'll explore the transformative potential of generative AI (GenAI) in streamlining conceptual design processes. Our one-year collaborative journey with Kia Motors led to the development of a GenAI wheel concept design tool that bridges design inspiration to creation. Join the talk to discover how GenAI accompanies designers from establishing design directions to exploring design options, facilitating intuitive design workflows. Learn how to harness GenAI's capabilities to interpret designers' inspirations, generating limitless variants efficiently. We'll also discuss how we integrated design constraints into GenAI, providing designers with greater control. Join the conversation and explore the challenges and opportunities for GenAI to streamline your design workflows.

    Key Learnings

    • Collaborate closely with designers to shape generative-AI research.
    • Learn how to create meaningful designer-AI interaction to bridge design inspirations and creation.
    • Learn how to integrate generative-AI tools in wheel concept design.
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